Hola! I’m
alejandra haro
I’m a multicultural Senior Copywriter with 17 years of experience helping brands connect with people by embracing their cultural nuances and roots. I’ve worked with network and local agencies across Mexico and the U.S. Hispanic market, specializing in sustainability and gender-focused storytelling. Born and raised in Mexico, I now call Chicago home, where I continue spreading creativity and love 💚.
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🏆CANNES LIONS 2014 BRONZE OUTDOOR PERSIL- DDB
🏆CÍRCULO CREATIVO MÉXICO 2018- BRONZE PRINT Chupa Chups
🏆CÍRCULO CREATIVO MÉXICO 2015 - GOLD | PRINT Monopoly Express
🏆YOUNG CREATIVES 2013 CREATIVO MÉXICO -BRONZE| Film |
🏆A N G E L DE LA CREATIVIDAD 2011 BRONZE / Radio- Axe- Pijamada
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El ojo de Iberoamérica - Oct 2023
Adforum PHNX - May 2023
Luum Awards - 2022
Adforum PHNX - May 2022
Jury Circulo Creativo de Mexico - Jury Entertainment & Direct Marketing -Jan 2022
Jury New Talents - Ojo de IberoaméricaJury New Talents - Nov 2021
Jury IABMX - Jan 2021
Participant at El Dorado Fest Colombia See it Be it - Nov 2020
Jury Young Lions México - Circulo creativo de México - May 2018
Jury Circulo Creativo Mexico - OOH, Digital, PR - Jan 2016
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Invite to created the First Brief about abortion in a festival El ojo de Iberoamérica 2021.
Publish my Essay “De la apatía la EmpatíaE at Mentes en Movimiento.
“Pimp by book” by Circulo Creativo Mexico
“WorkingWeek” event by Universidad de la comunicación.
“No somos truchos” Podcast by students from Universidad de la comunicación Mexico.
“El ABCDE de escribir” Universidad de la comunicación.
“ComeDay 2021”
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I was invited to:
Circulo Creativo de México as a Speaker. 2023.
“The Circular consumer Panel at Punto Circular” is a platform for allies in the Circular Economy.
Bravas: Líderes que incomodan by publicitarias.mx
Publicitarias
Let me talk about Publicitarias, my love. Publicitarias.org is LATAM organization. Since 2020, I had the honor of being the ambassador for publicitarias.org in Mexico, leading projects to increase women's visibility in advertising. Also, we look to work on projects that show how creativity can impulse diversity and inclusion in other networks besides advertising.
I genuinely believe that, as creatives, we have the power to make an industry more inclusive.
Master Cause
Master Cause is a project that offers affordable classes for creative women while also raising funds to support a cause. In 2020, we collected funds for "Casa Frida", a refuge that provides housing, healthcare, and rescue services to the LGBTIQ+ community in Mexico who suffer from extreme violence.
ABCsexario
In 2023, Publicitarias developed ABCsexario, a kit designed to help teenagers discuss taboo topics related to sexual education. We collaborated with sexologists and women illustrators to create this kit, which was aimed to initiate conversations on these topics. To further amplify our efforts, we also launched a song in collaboration with Beatmina Music.
Bravas
Brava was born as an initiative to give visibility and witness these achievements of women in the industry. We identify leading women in the industry and create interviews and alliances with the media to amplify the achievements of these bravas. If we want to see more women in leadership positions, we have to see them to be them.