CHORO is a campaign that we made for JOSE CUERVO ESPECIAL. In Mexico, a “Choro” is a Mexican slang that means the kind of person that always adds extra lies or extra stories to their stories to make them more specular but simultaneously unbelievable. That Unbelievable story makes you say, “Is that for real?”. In this campaign, we talk about the most common choros” that we use, and we use images to contrast with the truth. Also, when we consume alcoholic drinks, we add "some choro” to our stories to make them more flavourful.