PURPOSE
THE RESPECT COMPANY
I really enjoyed working with this brand. "Con Todo Respeto" is a campaign where we speak directly to consumers about their cleaning products. As Latinos, we often use the phrase "con todo respeto" which literally means "with all respect", but in our culture, it's often followed by a harsh truth. This campaign uses humor to respectfully inform consumers that their most toxic relationship doesn't have to be with their cleaning products.
Develop of Creative Concept & campaing.
This is branded content for the Respect Company. With all respect, don't leave toxic thoughts disturbing your mind.
HELLMANN'S
HELLMANN'S
Even when recycling is NOT the solution to the problem generated by plastic, education on the management of this waste does generate a positive change. Therefore, "Pay with Recycle" is a campaign that seeks to show consumers that PET has value. It is important to communicate to consumers that these wastes have a value that can be translated into a good when we are responsible for our waste.
CHANGE SOMETHING, CHANGE EVERYTHING
I have the honor to work with 30 agencies for allover the world to create a campaign for mobilize the creative industry to fight the climate crisis with their daily work.
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I have the opportunity to work at an agency focused on sustainability. We help clients find ways to produce or communicate their message with responsibility towards our planet. I have learned a lot about sustainability, from recycling to upcycling, and I also took a diploma in Circular Economy.
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Even when recycling is NOT the solution to the problem generated by plastic, education on the management of this waste does generate a positive change. Therefore, "Pay with Recycle" is a campaign that seeks to show consumers that PET has value. It is important to communicate to consumers that these wastes have a value that can be translated into a good when we are responsible for our waste.
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Lead digital content .
COME TO THE GREEN SIDE.
